Magnus Kobel

Dr. Magnus Kobel has been professionally dedicated to the topics of health and health insurance for 20 years. In 2016, he founded YAS.life with the mission to motivate healthy behavior digitally and with the help of gamification.

Since then, YAS.life has developed into the market leader for digital bonus programs and supports numerous health insurance companies, insurers, and businesses in health prevention by incentivizing movement and health-conscious behavior through their app solutions.

With the product YAS.beneFit, the company has now successfully launched an innovative benefit offering for firms. It allows a corporate health insurance (bKV) to be combined with other corporate benefits around the topic of health - all naturally available through the YAS.beneFit app.

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