Data privacy

With the Likeminded offer, we enable registered employees of companies that have concluded a framework agreement with Likeminded to use our offer in the web app, including participation in moderated group workshops, exchange groups, webinars, individual sessions, meditations and exercises on selected topics. 

The protection and legally compliant collection, processing and use of your personal data is therefore an important concern for us. To ensure that you feel safe when visiting and using our offer, we strictly observe the legal provisions when processing your personal data and would like to inform you in detail below about the processing of your personal data when using our offer.

1. Responsible controller and data protection officer

The responsible controller pursuant to Art. 4 (7) of the European Data Protection Regulation (GDPR) for the processing of your personal data at Likeminded.care is the Likeminded GmbH, Charlottenstr. 13, 10969 Berlin/ Germany, info@likeminded.care.

You can reach our data protection officer at info@likeminded.care or by our postal address with the addition "to the attn. of the data protection officer".

2. Your rights

You have the following rights with respect to the personal data concerning you:

• Right of access (Art. 15 GDPR),
• Right to rectification (Art. 16 GDPR),
• Right to erasure (Art. 17 GDPR; "right to be forgotten"),
• Right to restriction of processing (Art. 18 GDPR),
• Right to object to processing (Art. 21 GDPR),
• Right to data portability (Art. 20 GDPR).

You also have the right to lodge a complaint about our processing of your personal data with a data protection supervisory authority in the member state of your place of residence, your place of work or the place of the alleged infringement if you believe that the processing of personal data relating to you is carried out unlawfully. The supervisory authority responsible for us is: Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin, Tel.: +49 (0)30 13889-0, e-mail: mailbox@datenschutz-berlin.de.

Insofar as you have given us your consent to process your data, you can revoke this consent at any time with effect for the future. The lawfulness of the processing of your data until the revocation of your consent remains unaffected.

To assert your rights or for other data protection concerns, you can contact us at any time via the contact channels listed in section 1 above and/or in our imprint.

3. Supplementary information on your right of objection

Please note that insofar as your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para.1 sentence 1 f) GDPR and/or if your personal data is processed for the purposes of direct marketing, you have the right to object to the processing of your personal data at any time. To object, you can contact us at any time via the contact channels mentioned in section 1 above and/or those listed in our imprint.

4. Processing of personal data in the context of the use of our offer

a. Registration for our offer / user account

If you are entitled to use the Likeminded offer, in particular our web app, on the basis of a framework agreement between Likeminded and your employer, you can register for our offer in the web app and create a user account in the process. 

For this purpose, we process the following personal data from you: First name, email address (with which you are registered with your employer), a password chosen by you.

We process the aforementioned data for the following purposes:

• To verify that you are entitled to use the Likeminded offer based on a framework agreement between us and your employer.
• To create and activate a user account for our offer, so that you can log in to your user account with your account data in the future
• To confirm your registration for our offer by e-mail; For the registration we use the so-called double-opt-in procedure. This means that after your registration, we will send you an e-mail to the e-mail address you provided, in which we ask you to confirm your registration.

Insofar as the aforementioned processing relates to the registration for our offer and the activation of your user account, the legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR (processing is necessary for the performance of a contract with the data subject).

b. Product onboarding - answering an online questionnaire in the web app

After activating your user account and after your first login, we will ask you to answer some questions about yourself in an online questionnaire. The following data will be processed from you in this context: Gender, age group, mental state of the last days, health questionnaire, stress level, work related stress (optional), experience with stressful situations, topics you are interested in related to mental health, product and language preferences (e.g. selection of psychologists). Mandatory fields are marked as such in the questionnaire, providing information that is not marked as mandatory is voluntary.

We process and evaluate this data using an algorithm we have developed to recommend the psychologists from our network best suited to your information, mental state and language preference, the formats best suited for you, as well as Likeminded events best suited for you, e.g. group workshops/webinars in order to offer you the best use of our offer. For the aforementioned purpose, your data and answers from the questionnaire will also be shared with the psychological experts you have booked so that they can best prepare for the sessions with you.

We also process the answers from the online questionnaire in order to be able to present you with a visualized overview (so-called wellbeing tracker) of your mental wellbeing in your personal user dashboard.

The processing of your personal data including health data (data that may relate to your physical or mental health) in connection with answering the online questionnaire as part of the product onboarding, is based on your express consent pursuant to Art. 6 para. 1 sentence 1 lit. a) in conjunction with Art. 9 para. 2 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

c. Booking of individual sessions and group sessions, participation in individual sessions and group sessions, webinars, meditations and exercises

As a registered user of our offering, you can book individual sessions on topics of your choice in our web app with the contingent of individual sessions   available to you ( contingent available according to the quota agreed with your employer for your company). All formats are conducted as online sessions live on the Internet. Furthermore, you can participate in guided meditations and exercises by way of a live online session.

If you have booked a moderated individual session / group session with us, you will participate in the individual session / group session at the agreed time together with other participants/users who have also registered for the respective format. The individual session / group session is started via a video conferencing tool (ZOOM) with a Likeminded employee as moderator. Participation in the group workshop, exchange group, exercise, and meditation formats with video and audio is optional. Participation in a Likeminded webinar is without video and audio, so you are not visible to other participants or to the presenter. You do not have to provide your real first name to participate, and can choose a different first name to remain anonymous to the other participants. You will only be identifiable to the moderator of the individual session/group session. During the individual session/group session, there will be a moderated discussion on the respective topic. In this context, the answers you provide to questions from the moderator and, if applicable, from the other participants about your thoughts and feelings in connection with the respective topic are processed. Group workshops, exchange groups, meditations and exercises are not recorded. However, in our webinar format, a recording takes place on which only the presenter and the presentation slides are recorded.

The moderator takes notes on the statements/reports you make. This is done solely for the purpose of providing you with the best possible support in the context of the respective topic of the individual session/group session and for the prevention of crisis situations. These notes will never be stored by us in a personalized manner, but only with a pseudonymized user ID (a randomly selected number) in order to ensure the confidentiality of your messages at all times.

In case your contingent for individual sessions  is used up in a respective interval, you can purchase additional individual session packages from us in our web app by completing the booking process in the web app . The personal data processed in connection with the booking of individual meetings, group sessions, etc., are processed for the purpose of executing the contract with you. The legal basis is Art. 6 para. 1 sentence 1. lit. b) GDPR (processing is necessary for the performance of a contract with the data subject).

The processing of your personal data, including health data (data that may relate to your physical or mental health), for the purpose of participating in the booked individual session/group session, including information that you disclose about yourself in the individual session/group session as well as the preparation of notes by the moderator as described above, is based on your express consent pursuant to Art. 6 (1) p. 1 lit. a) in conjunction with Art. 9 (2) lit. a) GDPR. You can revoke your consent at any time with effect for the future.

d. Psychological surveys and evaluation of your usage behavior / activity in the web app

At various points in our web app, we conduct psychological surveys. For example, after booking an individual session. The following data is processed: stress level in relation to working life, health questionnaire, general well-being in the last two weeks, stress level/burnout. Furthermore, we analyze your usage behavior in the app, i.e. how you interact with the Likeminded web app and which offers you use and to what extent.

We process and evaluate this data based on an algorithm that we have developed in order to suggest the psychologists from our network that match best to you, as well as suitable Likeminded events, e.g. group workshops/webinars, so that you can make the best use of the Likeminded offer. We further process the answers from the psychological surveys in order to be able to present you with a visualized overview (so-called wellbeing tracker) of your mental wellbeing in your personal user dashboard and to provide you with the best possible and personalized user experience in the context of using the Likeminded offer.

You also have the choice to share this data with the booked psychological experts so that they can best prepare for the sessions with you. For the aforementioned purpose, your data and answers from the questionnaires will also be shared with the psychological experts you have booked so that they can best prepare for the sessions with you.

The processing of your personal data including health data (data that may relate to your physical or mental health) in connection with answering the online questionnaire as part of the Product Onboarding, is based on your explicit consent pursuant to Art. 6 para. 1 sentence 1 lit. a) in conjunction with Art. 9 para. 2 lit. a) GDPR. You can revoke your consent at any time with effect for the future.

e. Feedback

After participating in an individual session/group session, you will have the opportunity to provide us with online feedback about your experience. Alternatively, you can also give us feedback by e-mail and tell us about your experience and any suggestions for improvement. 

Insofar as you make use of the opportunity to give us feedback, we will process the data you provide in this context (first and last name, company name) for the purpose of continuously improving our offering and services.

Participation in feedback discussions is voluntary and takes place on the basis of your express consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR.

f. Announcements about products and events / recommendations by e-mail about further individual sessions/group sessions, etc. in our offer

Insofar as you have made a booking in our online offer and have consented to the following when making the booking, we will inform you by e-mail about important announcements regarding Likeminded products and events. Furthermore, you will receive recommendations by e-mail based on your bookings and preferences, e.g. about further individual sessions, group sessions, etc. in our offer that may be of interest to you. The legal basis for the aforementioned processing is Art. 6 (1) sentence 1 lit. a GDPR (consent of the person concerned). 

You can object to receiving these emails at any time free of charge (e.g. by clicking on the unsubscribe link provided in each email) or by clicking on the respective button in your settings in our web app for the respective notification category. You can also send us a message at any time to the contact details listed in the imprint.

g. Contact

When you contact us by e-mail or mail to the contact listed in the imprint, the data you provide (e.g. your e-mail address and name as well as the content of your request) will be stored by us in order to process and answer your questions or your request, or to provide the support you requested when using the Likeminded offer.

We delete the data accruing in this context when the storage is no longer necessary (usually four weeks after complete settlement of your request) or restrict the processing if there are legal retention obligations. The legal basis for the processing described above is Art. 6 (1) sentence 1 lit. f GDPR (processing is necessary to protect the legitimate interests of the controller). We have a legitimate interest in enabling you to contact us easily and to make contacting us as simple as possible.

h. Anonymization and aggregation of registration/check-in data and characteristic values in an activity report for your employer, creation of non-personal statistics.

We evaluate data from the use of the Likeminded offer by end users only in anonymized and aggregated form (i.e. in summarized form), not related to individual persons, and record these in statistics. This refers, for example, in each case always in relation to a specific company to the total number of registrations for our offer, the participation rate in the overall Likeminded offer (broken down into individual sessions, group workshops, group formats and media library usage, the number of monthly active users, general main topics for individual sessions booked by end users, breakdown of booked formats, etc.). We summarize the aforementioned data in aggregated reports/overviews (monthly overview, overview since the beginning of the contract between Likeminded and your employer, breakdown for longer periods of time) or charts or visualize them in an electronic format and provide your employer with these reports or grant access to them electronically. Any reference to your person or a re-identification is excluded by the aforementioned anonymization and aggregation. Furthermore, this excludes any inference to your individual sessions, activities/check-ins etc., your mental health etc. by your employer or by us at any time. The legal basis for the processing in the form of anonymization and aggregation in statistics as aforementioned is our legitimate interest in expanding our offerings in the interests of our members and customers and in identifying trends in the use of our offerings across all users, as well as the legitimate interest of your employer in tracking whether its investments can be recouped by subsidizing the membership of its employees and possibly contribute to improved mental health of all employees in the company. Your legitimate interests are addressed through anonymization/aggregation. Furthermore, in this context, we have defined thresholds in such a way that aggregated statistics on main topics for individual sessions booked by end users are only made available by us once a certain minimum number of employees in a company has been reached. In addition to technically secure anonymization, we thus ensure that your employer is never able to draw conclusions about individual employees or re-identify them on the basis of the statistics. You have the right to object to the aforementioned processing in the form of anonymization and creation of statistics at any time, e.g. by sending an email to help@likeminded.care.

5. Data transfer to third parties/recipients, use of service providers
Your personal data will only be disclosed or transferred to third parties by us if this is necessary for the performance of the contract with you, if there is a legitimate interest on our part, if you have given your consent and/or if we are obliged to do so by law or by official or court order.

Your personal data will be transmitted by us to third parties in the cases and for the purposes described below:

Video Conferencing Online Tool (Zoom): To set up and hold our online sessions, we use the Zoom online tool provided by Zoom Video Communications Inc. 55 Almaden Blvd Suite 600, San Jose, CA 95113, located in the United States. To participate in online sessions via Zoom, the user does not have to disclose any personal data or create an account with Zoom, but simply click on the link sent by Likeminded with the invitation to the online session. The online sessions are not recorded and users participate in the online session without video function.

Email delivery service providers (Twilio and Customer.io): For sending our emails to you, e.g. transactional emails, we use the email delivery service providers Twilio and Customer.io, who use your email address on our behalf and only within the scope of our instructions on the basis of data processing agreements pursuant to Art. 28 GDPR for the purpose of sending the respective message, but not for other purposes and not for their own contacting by the email dispatch service providers.

Support requests (Zendesk): To process and respond to support requests that you send to us by e-mail or via chat functions in our online offering, we use the service provider Zendesk, which is based in the USA and supports us as a data processor in categorizing and responding to incoming user requests.

Appointment scheduling/calendar function (Calendly): In order to be able to send you invitations to appointments for online sessions booked by you, we use the calendar service of the service provider Calendly, based in the USA. For this purpose, we process your email address in order to be able to send you invitations and reminders for appointments booked by you. Calendly processes the data on our behalf and only within the scope of our instructions on the basis of a commissioned processing agreement pursuant to Art. 28 GDPR as well as the EU standard contractual clauses with additional application of technical security measures (e.g. secure encryption of the data) Calendly does not use the data for other purposes or for its own contacting of users.

Online forms/online surveys (Typeform): For the creation of online forms and the creation of online surveys in our offer, we use the service provider Typeform, based in Spain.

Insofar as the service providers listed above act for us as so-called “processors” pursuant to Art. 28 GDPR, we have concluded so-called data processing agreements with the respective processors, which ensure that the respective service providers do not process the data for their own purposes, but only within the scope of our instructions and on our behalf. The legal basis for the use of the service providers is Art. 6 para. 1 sentence 1 lit. f) GDPR (processing is necessary to protect the legitimate interests of the controller) in conjunction with Art. 28 GDPR (order processing).

Some of the service providers we use, who process personal data for us on our behalf and within the scope of our instructions as so-called processors pursuant to Art. 28 GDPR, are located outside the EU/EEA. Before transferring data to processors outside the EU/EEA, we ensure that the respective processor ensures that an adequate level of data protection is guaranteed. This results, for example, for processors in countries such as Canada and Israel from an adequacy decision of the EU Commission (so-called safe third countries).

The following applies to other processors in third countries: In these third countries, there is usually no adequate level of data security protection comparable to that in the EU/EEA. To ensure an adequate level of data protection, we conclude the so-called EU standard clauses with these service providers, according to which the respective service provider undertakes to comply with standards set by the EU Commission in order to protect your personal data. In addition, we also select service providers based on whether they provide additional guarantees, such as acquired privacy/security certificates and/or proof of additional and appropriate technical and organizational measures to protect your personal data (e.g. an encryption of data). 

The following applies to data processors in the USA: On July 10, 2023, the EU Commission issued a new implementing decision on the adequacy of the level of protection for personal data under the EU-US Data Privacy Framework. The adequacy decision is based on the new data protection framework agreed between the EU and the USA (EU-US Data Privacy Framework). For processors of Likeminded in the USA, we therefore check whether they have been certified under the new EU-US Data Privacy Framework and have committed to comply with the principles of the EU-US Data Privacy Framework. This applies to the following US-based service providers listed above and used by Likeminded as processors: Twilio, Zendesk and Calendly.

Where this is not the case for processors of Likeminded in the USA, we conclude the EU standard contractual clauses with these processors as explained in more detail in the previous paragraph and ensure that the processors provide additional guarantees. This applies to the following service providers listed above and used by Likeminded as processors: Zoom and Customer.io.

Furthermore, and where possible and appropriate when using external processors, we transmit to the processors only pseudonymized data (i.e., no clear data such as your name and email address) by assigning each user a so-called ID, i.e., a randomly generated sequence of numbers, and transmitting only this ID to Likeminded for the purpose of providing the service.‍

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6. Obligation to provide personal data

In order to be able to provide you with the service you have requested (see the description of the respective services in accordance with section 4), the provision of the personal data required as stated above in section 4 is necessary for the purpose of providing the respective service you have requested.

The provision of data that is not absolutely necessary for the provision of the performance/service requested by you is voluntary and can be recognized by the fact that the corresponding input fields are marked as "optional".

A possible failure to provide the data required for the provision of the desired service could result in us not being able to provide the respective service.

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7. Non-existence of automated decision-making including profiling

Please note that in the course of using the Likeminded offer (e.g. booking of individual sessions), you will not be subject to any decision based exclusively on automated processing – including profiling – which produces legal effects vis-à-vis you or similarly significantly affects you.

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8. Storage period and deletion of data

We adhere to the principles of data avoidance and data minimization. We therefore only store your personal data for as long as this is necessary to provide the service you requested (see in detail the services and purposes listed in section 4), i.e. generally for as long as required to provide you with the requested service and/or for as long as your consent has been given.

After the respective processing purpose has ceased to exist or after your consent has been revoked (e.g. for email advertising), the corresponding data will be blocked or deleted by Likeminded, unless further storage is required due to statutory retention obligations (e.g. in accordance with the provisions of the German Commercial Code for contract-related communications), which we must comply with.

We store the data related to your user account for as long as you have a user account for the Likeminded offer. Your user account will be deleted by us as soon as the storage is no longer necessary, e.g. after you have terminated the user relationship with us or deleted your user account.

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9. Log files/information transmitted by your browser

If you visit our website for information purposes only, i.e. if you do not fill out our contact form or contact us via the contact channels mentioned in the imprint, we only collect the data that your browser transmits to our server for technical reasons.

This is the following data, which is necessary to display our website to you and to ensure stability and security: IP address, date and time of the request, content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request comes, browser, operating system and its interface, language and version of the browser software. It is not possible for us to draw conclusions about individual persons on the basis of this data.

We store this data for reasons of technical security, e.g. to defend against attacks on our web server. After seven days at the latest, the data is anonymized by shortening the IP address at domain level, so that it is no longer possible to establish a link to the individual user. The legal basis for the aforementioned processing is Art. 6 (1) sentence 1 lit. f GDPR (processing is necessary to protect the legitimate interests of the controller).

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10. Use of cookies and similar technologies

a. What are cookies? 

When you use our website and web app, cookies are stored on your computer. Please note that the following information on cookies for advertising/marketing purposes refer exclusively to visits to our informational website. The provisions on advertising and marketing cookies therefore do not apply to our Likeminded web app, since we do not use cookies for advertising/marketing purposes. Insofar as we use cookies in the web app for analysis purposes, these are marked accordingly in the list provided below.

Cookies are text files containing information about the use of our website (web pages visited, number of visits, visiting times, time spent on individual pages, browser used, operating system used, etc.), which are stored on your hard drive if you allow this via the settings of your browser. Cookies cannot execute programs or transfer viruses to your computer. The cookies we use do not store any personal data and do not allow any conclusions to be drawn about your person.

In addition to cookies, so-called pixels (also called tracking pixels or web beacons) and other similar technologies such as plug-ins or scripts are used on our website. Pixels are small, invisible graphics that are embedded on the website and can also be used to evaluate information on the use of our website by website visitors.

b. Consent and revocation

With the exception of mandatory/necessary cookies, the cookies listed below are only used on our website for analysis and marketing purposes with your express consent, insofar as you have clicked on the "Allow all cookies" button in the corresponding cookie banner during your first visit to our website or have made a selection of the categories you wish to accept after clicking on "Individual settings/details".

You can revoke your consent at any time with effect for the future. For cookies/tools that are not mandatory, you can revoke your consent once given in e) below by clicking on the "Revoke cookies" button or give your consent (again) by clicking on "Accept cookies".

The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

c. For what purposes are cookies used? 

‍Cookies are used to make our online offer more user-friendly and effective overall, e.g. by making navigation and use of our website more user-friendly and by storing user preferences. Cookies also serve to analyze the use of our offer and evaluate it in aggregated form, which allows us to optimize the design of our website. Cookies are also used to show you advertising based on your interests, e.g. also on other websites, and to measure the success of our advertising.

d. What categories and types of cookies are used?

Our website uses the following types of cookies, the scope and functionality of which are explained below.

aa. Mandatory /necessary cookies and tools (“Essential Cookies”)

The cookies listed below are necessary to provide our offer, among other things by ensuring basic functions of our offer and providing access to secure areas of our offer:

Cookies for user authentication

To provide our offer, including by ensuring basic functions of our offer and providing access to secure areas of our offer, cookies to authenticate our users are necessary.

Use of Sentry for System Stability Monitoring and Troubleshooting

In order to understand the source and cause of potential errors and crashes in our services and to gain the insight necessary to reproduce and fix such crashes and provide our users with the best possible experience when using our services, we use the Sentry service provided by Functional Software Inc. dba Sentry, 132 Hawthorne Street, San Francisco, CA 94107, USA, which allows us to track errors in real time. The service provider Sentry has been self-certified in accordance with the new EU-US Data Privacy Framework and is accordingly committed to complying with the principles of the EU-US Data Privacy Framework. If you experience an error or crash in our services, user data such as information about the device you are using and the time of the error or crash will be collected and analyzed solely for the purpose of learning about the particular error or crash and how to fix such crashes, but not for other purposes (such as advertising purposes), and subsequently deleted once the error or crash is fixed.

We have a legitimate interest in being able to track and fix errors in our services in order to be able to ensure the most error-free and trouble-free experience possible for our users when using our services.

Legal basis: The legal basis for the processing of information from technically necessary cookies is Section 25 (2) No. 2 of the Telecommunications and Telemedia Data Protection Act (TTDSG). Insofar as personal data in the form of pseudonymous data or your IP address is processed as part of the technically necessary cookies, the legal basis for the processing is Art. 6 para. 1 sentence 1 lit. f GDPR (processing is necessary to protect the legitimate interests of the controller). We have a legitimate interest in being able to offer our website visitors a properly functioning website as well as a website that is designed in a user-friendly and contemporary manner.

bb. Analysis and statistics cookies (“Functional Cookies”)

Analysis and statistics cookies help us to understand how visitors interact with our services. The legal basis for the use of non-mandatory cookies for analysis and statistics purposes and the associated processing of information on your device or access thereto is in each case your consent pursuant to Section 25 (1) sentence 1 TTDSG. Insofar as personal data in the form of pseudonymous data or your IP address is processed within the scope of the cookies that are not mandatory, the legal basis for the processing is Art. 6 para. 1 sentence 1 lit. a GDPR (processing based on the consent of the data subject).

We use the services listed below for this purpose with your express consent:

Use of Hubspot:

On our website, we use the analytics service of the provider HubSpot, Inc, 25 First Street, Cambridge, MA 02141 USA with your consent. The service provider HubSpot has been self-certified in accordance with the new EU-US Data Privacy Framework and is accordingly committed to complying with the principles of the EU-US Data Privacy Framework. HubSpot uses cookies to analyze page views by users/visitors on our website on our behalf and on the basis of a data processing agreement. Specifically, the following information is processed via the cookie: Domain, user token, first timestamp (of the first visit), last timestamp (of the last visit), current timestamp (for the current visit) and the session number (increases with each subsequent session). The cookie has a lifetime of 13 months, unless you delete it before then or revoke your consent (see below). In addition, a session cookie is set, which is only set for the time of your current visit and is used to determine whether the above cookies must increase the session number and timestamp. Apart from that, this cookie only records the domain, the number of page views in a session and the session start date. With the help of the information drawn from the cookies, we create reports that allow us to understand which parts/areas of our website are of interest to users and how often users interact with our website. With the knowledge gained, we can continuously improve our website and optimize it for the benefit of our users. The data collected via Hubspot's cookies is stored exclusively on servers within the European Union.

Revocation: You can deactivate the collection of data in connection with Hubspot Analytics by clicking the button below in section 10 e.).

Use of Segment (Website and web app): 

With your consent, we use the service Segment.io on our website and in our web app, a service of Segment.io Inc based in the USA ("Segment"). Segment has been self-certified in accordance with the new EU-US Data Privacy Framework and is accordingly committed to complying with the principles of the EU-US Data Privacy Framework.

Segment helps us to collect the usage data from various sources that accumulates during your visit to our website in a structured manner and to process it for analysis and advertising purposes with the help of the services listed in this section, insofar as you have given us your consent for these analysis and advertising services. Segment itself does not process any data for analysis and advertising purposes, but enables the structured connection of usage data to the analysis and advertising services listed below with your consent and sets cookies on your computer for this purpose.

Revocation: You can deactivate the processing of data by Segment by deleting existing cookies in your browser.

Use of CrazyEgg (web app)

With your consent, we also use CrazyEgg, a web analytics service provided by CrazyEgg Inc. USA. We have concluded the EU standard contractual clauses with the service provider CrazyEgg, along with additional security guarantees in the form of exclusively pseudonymized data processing as well as data encryption. We use CrazyEgg to test the usability of certain pages in our web app in order to continuously optimize our web app. Using cookies, this service allows us to evaluate how you use the web app (for example, which content is clicked on). For this purpose, a usage profile is displayed visually with so-called "heat maps". The tracked usage behavior is aggregated and evaluated anonymously, i.e. you are not identifiable to us. When CrazyEgg is used, only usage profiles are created using pseudonyms; your IP address is shortened before processing to exclude a reference to your person.

Revocation: You can revoke your consent to the use of CrazyEgg at any time by changing your cookie settings (see below under 10 e.) at any time with effect for the future. Alternatively, you have the option to opt out of participating in the aforementioned tests altogether and to object to the collection of your user behavior via this link: www.crazyegg.com/opt.out.

Use of Matomo (website and web app):

With your consent, we use the technology of the provider Matomo on our website and in our web app for analysis purposes. Matomo is based in New Zealand, which has a level of data protection comparable to the EU on the basis of an adequacy decision by the EU Commission. Matomo uses cookies that enable the recognition of your browser and an analysis of your use of our website and your interaction with our service, e.g. which parts/functionalities you view and use.

No personal data of yours will be processed for this purpose; the IP address of each user will be anonymized immediately after processing and before storage. The aforementioned analysis of your use of our offer helps us to continuously optimize our offer and services and to improve your experience when using our offer.

Revocation:

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‍Use of Amplitude (web app):

With your consent, we use the analytics service of the third-party provider Amplitude (Amplitude Inc., 501 2nd Street, Suite 100, San Francisco, CA 94105, USA) in our web app. Amplitude has been self-certified in accordance with the new EU-US Data Privacy Framework and is accordingly committed to complying with the principles of the EU-US Data Privacy Framework. Amplitude's technology enables us to analyze and track how our users use our offer, also across their different end devices, e.g. which features of our offer are particularly frequently requested/used by our users and which features our users are most interested in and how they interact with the features. The analyses help us to continuously improve our offer, our features and the user experience and to align them with the specific needs of our users. This is done through the use of so-called unique IDs, which can be assigned to you and your end device(s) without us or Amplitude being able to draw any conclusions about your person. 

On the basis of a data processing agreement including so-called EU standard contractual clauses, we transmit exclusively anonymous or anonymized information about your usage to a server of Amplitude in the USA. We have made settings that exclude the transmission of personal data such as email address or full IP address to Amplitude. Of course, when using Amplitude, no sensitive information such as health data is used or transmitted for the purpose of analysis. 

The legal basis for the use of Amplitude for the aforementioned purposes is your consent pursuant to Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future by clicking on the "decline" link at the end of this privacy policy in the section "revoke cookie consent"."

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Google Analytics

This website uses the "Google Analytics" service, which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA), to analyze website usage by users. Google Inc. has been self-certified in accordance with the new EU-US Data Privacy Framework and is accordingly committed to complying with the principles of the EU-US Data Privacy Framework. Google Analytics uses "cookies" - text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Google server in the USA and stored there. Google Analytics collects the following personal data: Online identifiers, including cookie identifiers, Internet Protocol addresses and device identifiers, client identifiers such as browser information, behavioral data, location information and device information.

IP anonymization is used on this website. The IP address of users is shortened within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference of your IP address. As part of the agreement on data processing, which the website operators have concluded with Google Inc., the latter uses the information collected to create an evaluation of website use and website activity and provides services associated with internet use.

Please note that the transfer of data to insecure third countries such as the USA may be associated with risks for your personal data, especially since access by US authorities cannot be ruled out in the case of a transfer to the USA. These risks cannot be excluded solely by concluding standard contractual clauses between Likeminded and the processor or controller in the third country. Nonetheless, Google's data processing provisions apply (see https://privacy.google.com/businesses/processorterms/ in the "Appendix 2" section) and these include a variety of technical and organizational measures to ensure the security of your personal data. Please consider the above circumstances when giving your consent.

You have the option of preventing the cookie from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you can access all functions of this website without restrictions if your browser does not allow cookies.

Furthermore, you can use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link will take you to the corresponding plugin:

Alternatively, you can prevent Google Analytics from collecting data about you within this website by clicking on

By clicking on the above link, you download an "opt-out cookie". Your browser must therefore generally allow the storage of cookies for this purpose. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.

Here you can find more information about data usage by Google Inc: https://support.google.com/analytics/answer/6004245?hl=de</a>.

Google Tag Manager

We use the service called Google Tag Manager from Google. "Google" is a group of companies and consists of Google Ireland Ltd (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA as well as other affiliates of Google LLC. Google LLC – based in the US - has been self-certified in accordance with the new EU-US Data Privacy Framework and is accordingly committed to complying with the principles of the EU-US Data Privacy Framework.

We have concluded a data processing agreement with Google. The Google Tag Manager is an auxiliary service and processes personal data itself only for technically necessary purposes. The Google Tag Manager takes care of loading other components, which in turn may collect data. The Google Tag Manager does not access this data.

You can find more information about the Google Tag Manager in Google's privacy policy. 

Please note that American authorities, such as intelligence agencies, could potentially gain access to personal data that is inevitably exchanged with Google due to the Internet Protocol (TCP) when this service is integrated, due to American laws such as the Cloud Act (see also the information above on Google Analytics).

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cc. Advertising and marketing cookies (“Marketing” Cookies”)

With your express consent, we also use cookies for advertising purposes, specifically to be able to show you advertising tailored to your interests on other websites with the help of the profiles on usage behavior created with the cookies (e.g. advertising banners clicked on, sub-pages visited) and to be able to measure the effectiveness of our advertising also on third-party websites (e.g. interaction with an advertisement). Third-party cookies are also used to enable us to display advertising based on your interests, e.g. also on third-party websites and platforms, to measure the effectiveness of our advertising and to limit the frequency of display and playout of certain (e.g. repeated) advertising.

The legal basis for the use of non-essential cookies for advertising and marketing purposes and the related processing of information on your device or access thereto is in each case your consent pursuant to Section 25 (1) sentence 1 TTDSG. Insofar as personal data in the form of pseudonymous data or your IP address is processed within the scope of the non-mandatory cookies, the legal basis for the processing is Art. 6 para. 1 sentence 1 lit. a) GDPR (processing based on the consent of the data subject).

Specifically, we use the following third-party cookies/tools for advertising and marketing purposes:

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Use of LinkedIn Retargeting:

To display advertising and content based on your interests and for analysis purposes, we use the LinkedIn Retargeting service of the LinkedIn platform (LinkedIn Ireland, Wilton Plaza/Wilton Place, Dublin 2, Ireland) on our website with your consent. For this purpose, the LinkedIn Insight Tag is integrated on our website, whereby statistical, pseudonymous data about your visit to and use of our website is collected in order to be able to display interest-based advertising and content to you on other websites based on your use of our website.

Revocation: You can deactivate the processing of data for analysis purposes and the display of interest-based ads via LinkedIn by disabling tracking at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out (for both LinkedIn members and non-LinkedIn members, click the button that applies to you). Alternatively, you can revoke your consent at any time by changing your cookie settings (see above under 10 e.).

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Meta (Facebook/Instagram) Retargeting and Conversion Measurement

With your consent, we use the retargeting technology "Website Custom Audience" provided by Meta (Meta Ireland Ltd. Hanover Ranch, 5-7 Hanover Quay, Dublin 2, Ireland), a company that runs the platforms Facebook and Instagram on our website. It enables us to show our website visitors who have already shown interest in our website and offers and are Facebook/Instagram members, also on Facebook/Instagram via the Facebook/Instagram Ad Network advertising and offers relevant to them. For this purpose, so-called retargeting pixels are integrated on our websites, which enable Meta to record you as a visitor to our websites using a pseudonym and to use the data as the basis for our adverts on Facebook/Instagram. Personal data is not collected from you or stored by us, and you are therefore not identifiable to us. Meta does not link the data collected via the retargeting pixel with the user data stored about you on Facebook/Instagram (according to their information). Please note that the aforementioned tracking procedure enables Meta to identify a user via numerous websites.

We also use the conversion measurement functionality, which allows us to track the behavior of page visitors after they have been redirected to our website by clicking on a Facebook/Instagram ad. This allows us to evaluate the effectiveness of our ads for statistical and market research purposes and to optimize future advertising measures.

Revocation: You can deactivate the use of Meta retargeting and conversion measurement via https://www.facebook.com/settings/?tab=ads bzw. https://help.instagram.com/2885653514995517?helpref=faq_content and http://www.youronlinechoices.com/de/praferenzmanagement/. For more information on data protection and your settings options in this regard, please visit https://www.facebook.com/settings/?tab=ads or https://www.facebook.com/about/privacy/

Alternatively, you can change your cookie settings (see above under 10 b.) at any time with effect for the future and revoke your consent.

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Google AdWords Remarketing /Adwords Conversion Tracking

Our website uses the Google AdWords service. Google AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Inc. has been self-certified in accordance with the new EU-US Data Privacy Framework and is accordingly committed to complying with the principles of the EU-US Data Privacy Framework. On the one hand, we use the remarketing function within the Google AdWords service with your consent. With the remarketing function, we can present users of our website with advertisements based on their interests on other websites within the Google display network (on Google itself, so-called "Google Ads" or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a cookie in the browsers of users who visit certain Google services or websites in the Google display network. This cookie is used to record the visits of these users. This cookie is used to uniquely identify a web browser on a particular computer and not to identify a person; personal data is not stored.

Furthermore, in the context of using the Google AdWords service, we use the so-called conversion tracking with your consent. When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer/end device. This cookie loses its validity after 30 days, does not contain any personal data and is therefore not used for personal identification. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking.

Revocation: You can opt-out of Google's use of cookies for interest-based ads by following the link below and downloading and installing the plug-in provided there for your browser: www.google.com/settings/ads/plugin.. You can also make use of Google's advertising settings options at the following link: http://www.google.com/settings/ads/. You can view more information on Google Adwords Remarketing and Conversion Tracking as well as Google's privacy policy at: http://www.google.com/privacy/ads/.. Alternatively, you can revoke your consent to the storage of cookies by Google Adwords by changing your cookie settings (see above under 10 e.) at any time.

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e. How to remove cookies

You can accept or revoke the non-mandatory cookies/tools of the categories analysis and statistics (see above bb) and advertising and marketing (see above cc) of all tools listed above here with one click:

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In addition and related to interest-based advertising for many third-party providers that process data on behalf of website providers for the purpose of displaying and anaylsing such interest-based advertising, you can manage your preferences under the following platform and either deactivate or activate all or individual providers: http://www.youronlinechoices.com/de/praferenzmanagement/.

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